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Book ISBN
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978-81-933980-5-0
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Title
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Business Economics: Micro
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Price
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250/-
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Pages
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242 pages
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Publishing Year
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2018
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Edition
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1st
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Author Name
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Dr. Vijeta Banwari,
Dr. Seema Shokeen and
Pooja Singh
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Contents
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1. Introduction to Economics; 2. Definition, Nature
and Scope of Business Economics; 3. Basic Concepts Applied in Business Economics; 4. Law of Demand,
Supply and Market Equilibrium; 5. Elasticity of
Demand; 6. Understanding Consumer Behaviour
through Utility Analysis; 7. Consumer Equilibrium–
Indifference Curve; 8. Demand Forecasting;
9. Production Function and Laws of Production;
10. Production Analysis through Isoquant Approach;
11. Cost Analysis; 12. Perfect Competition–Price
and Determination; 13. Monopoly–Price and Output
Determination; 14. Monopolistic Competition-Price
and Output Determination; 15. Oligopoly–Price and
Output Determination; 16. Role of IT in Economics.
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About the Author
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Dr. Vijeta Banwari, Assistant Professor, Department of
Commerce, Maharaja Surajmal Institute.
Dr. Seema Shokeen, Assistant Professor, Department of
Commerce, Maharaja Surajmal Institute.
Pooja Singh, Assistant Professor, Department of
Commerce, Maharaja Surajmal Institute.
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