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Book ISBN
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978-93-87684-17-1
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Title
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Advertising
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Price
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300/-
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Pages
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324 pages
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Publishing Year
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2018
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Edition
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1st
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Author Name
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Alok Anand
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Contents
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1. Marketing Communication; 2. Advertising;
3. Advertising Budget; 4. Advertising Media; 5. Media
Selection; 6. Advertising Creativity; 7. Advertising
Appeals; 8. Advertisement Copy; 9. Advertising
Effectiveness; 10. Advertising Agency; 11. Social,
Ethical and Legal Issues in Advertising in India;
12. Recent Developments and Issues in Advertisement.
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About the Author
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