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Book ISBN
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978-93-87684-20-1
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Title
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e-marketing
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Price
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150/-
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Pages
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156 pages
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Publishing Year
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2018
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Edition
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1st
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Author Name
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Dr. Rajender Kumar and Dr. Baljit Kaur
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Contents
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1. Introduction of Marketing; 2. Introduction of
E-Marketing; 3. Objectives of E-Marketing; 4. Future
of E-Marketing; 5. Challenges and Opportunities
of E-Marketing; 6. Segmentation, Targeting and
Positioning; 7. E-Marketing Mix; 8. E-Customer
Relationship Management; 9. E-Customer: Customer
Loyalty and Satisfaction; 10. Internet Marketing;
11. Search Engine Optimisation (SEO); 12. Internet
Advertising; 13. Direct Marketing; 14. E-Mail
Marketing; 15. Social Media Marketing; 16. Blogging;
17. Pay per Click Marketing
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About the Author
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Dr. Rajender Kumar Assistant Professor, Department of
Commerce at Rajdhani College.
Dr. Baljit Kaur Assistant Professor, Institute of
Professional Excellence and Management.
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