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Book ISBN
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978-93-87684-45-4
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Title
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Advertising
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Price
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195/-
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Pages
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198 pages
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Publishing Year
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2019
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Edition
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1st
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Author Name
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Parveen Kaur Lamba
and Mansi Goel
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Contents
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1. Communication and Its Tools; 2. Introduction to
Advertising; 3. Advertising Campaign and Audience
Selection; 4. Types of Advertising; 5. Advertising
Objective; 6. Advertising Budget; 7. Media Decisions;
8. Types of Media; 9. Message Development; 10.
Advertising Appeal; 11. Measuring Advertising
Effectiveness; 12. Advertising Agency; 13. Social,
Ethical and Legal Aspects of Advertising; 14. Recent
Trends in Advertising
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About the Author
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Parveen Kaur Lamba, Associate Professor; Sri Guru
Tegh Bahadur Khalsa College,University of Delhi, Delhi.
Mansi Goel, Assistant Professor; Sri Guru Tegh Bahadur
Khalsa College, University of Delhi, Delhi
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