Publishing House LLP

BooksDetail

Back to Book List


Book ISBN
978-93-87684-62-1
Title
Marketing of Financial Products and Services
Price
285/-
Pages
292 pages
Publishing Year
2020-21
Edition
3rd
Author Name
Prof. (Dr.) R.B. Solanki & Dr. Rajeshwari Malik
Contents
UNIT-I: 1. Marketing of Financial Services— A Conceptual Framework; 2. Financial Markets in India; 3. Concept of Marketing; 4. Concept of Marketing Mix for Financial Products and Services; 5. Consumer Decision-Making Process. UNIT-II: 6. Retail Banking: Banking Products and Services; 7. Distribution of Banking Services (Traditional and Modern); 8. Pricing for Banking Services; 9. Attracting and Retaining Banking Customers; 10. Marketing Strategies for Credit Cards and Debit Cards; 11. Marketing of Different Types of Loans; 12. Marketing of Barter Cards and Gift Cards. UNIT-III: 13. Marketing of Mutual Funds in India; 14. Marketing of Insurance (Life and Non-Life); 15. Marketing of Pension Plans. UNIT-IV:  16. Concept of Distribution Mix; 17. Multiple Delivery Channels for Financial Products and Services; 18. Bancassurance: Bank Insurance Model; 19. Promotional Mix; 20. Globalisation and its Impact on Financial Services.
About the Author
Prof. (Dr.) R.B. Solanki, Vice Chancellor; Ch. Ranbir Singh University, Jind, Haryana. Dr. Rajeshwari Malik, Associate Professor; Department of Management & Commerce, Maharaja Surajmal Institute, Guru Gobind Singh Indraprastha University, Delhi.
Buy Now

Back to Book List