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Book ISBN
978-93-94336-28-5
Title
Sales Promotion
Price
230/-
Pages
136 Pages
Publishing Year
2023-2024
Edition
1st Edition
Author Name
Dr. Ritu Gupta
Contents
1. Sales Promotion and Its Concept, 2. Importance of Sales Promotion, 3. Types of Sales Promotion, 4. Consumer-Oriented Promotion Tools, 5. Trade-Oriented Promotional Tools, 6. Business-Oriented Promotional Tools, 7. Sales Force-Oriented Promotional Tools, 8. Process of Developing Sales Promotion Campaign, 9. Ethical and Legal Aspects of Sales Promotion
About the Author
Dr. Ritu Gupta holds a Ph.D. in Management and has over 12 years of corporate experience and more than 14 years of teaching experience. She is currently an Assistant Professor in the Department of Commerce, PGDAV College, University of Delhi.
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