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Book ISBN
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978-93-94336-28-5
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Title
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Sales Promotion
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Price
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230/-
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Pages
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136 Pages
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Publishing Year
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2023-2024
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Edition
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1st Edition
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Author Name
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Dr. Ritu Gupta
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Contents
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1. Sales Promotion and Its Concept, 2. Importance of Sales Promotion,
3. Types of Sales Promotion, 4. Consumer-Oriented Promotion Tools,
5. Trade-Oriented Promotional Tools, 6. Business-Oriented Promotional Tools,
7. Sales Force-Oriented Promotional Tools, 8. Process of Developing Sales Promotion Campaign,
9. Ethical and Legal Aspects of Sales Promotion
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About the Author
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Dr. Ritu Gupta holds a Ph.D. in Management and has over 12 years of corporate experience and more than 14 years of teaching experience. She is currently an Assistant Professor in the Department of Commerce, PGDAV College, University of Delhi.
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