BooksDetail
Back to Book List
-
-
Book ISBN
-
978-93-94336-36-0
-
Title
-
Basics of Advertising
-
Price
-
350/-
-
Pages
-
174 Pages
-
Publishing Year
-
2023-2024
-
Edition
-
1st Edition
-
Author Name
-
Parveen Kaur Lamba and Mansi Bansal
-
Contents
-
1. Marketing Communication Process, 2. Advertising, 3. Types of Advertising, 4. Advertising Objective,
5. Advertising Budget, 6. Advertising Appeal, 7. Advertising Copy, 8. Media Decisions, 9. Advertising Agency,
10. Advertising: Effectiveness and Institutional Framework
-
About the Author
-
Parveen Kaur Lamba is currently working as an Associate Professor in the Department of Commerce at Sri Guru Tegh Bahadur Khalsa College, University of Delhi.
Mansi Bansal began her teaching career in 2000 and joined S.G.T.B. Khalsa College in 2001.
-
-
Buy Now
Back to Book List
