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Book ISBN
978-93-94336-36-0
Title
Basics of Advertising
Price
350/-
Pages
174 Pages
Publishing Year
2023-2024
Edition
1st Edition
Author Name
Parveen Kaur Lamba and Mansi Bansal
Contents
1. Marketing Communication Process, 2. Advertising, 3. Types of Advertising, 4. Advertising Objective, 5. Advertising Budget, 6. Advertising Appeal, 7. Advertising Copy, 8. Media Decisions, 9. Advertising Agency, 10. Advertising: Effectiveness and Institutional Framework
About the Author
Parveen Kaur Lamba is currently working as an Associate Professor in the Department of Commerce at Sri Guru Tegh Bahadur Khalsa College, University of Delhi. Mansi Bansal began her teaching career in 2000 and joined S.G.T.B. Khalsa College in 2001.
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