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Book ISBN
978-93-94336-41-4
Title
Beginning with Digital Marketing
Price
330/-
Pages
216 Pages
Publishing Year
2023-2024
Edition
1st Edition
Author Name
Dr. Menal Dahiya and Nikita Malik
Contents
1A. Introduction to Digital Marketing, 1B. Customer Value Journey, 2A. Social Media Marketing (SMM), 2B. Email Marketing, 2C. Display Advertising, 3A. Search Engine Marketing, 3B. Paid Marketing and Search Advertising, 4. Search Engine Optimization, 5. Tools for SMM and Marketing Communication, 6. Web Analytics
About the Author
Dr. Menal Dahiya is working as an Associate Professor in the Department of Computer Science, Maharaja Surajmal Institute (Affiliated to GGSIPU, Dwarka, Delhi), Janakpuri, New Delhi. Nikita Malik is presently working as an Assistant Professor in the Department of Computer Applications at Maharaja Surajmal Institute, New Delhi.
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