BooksDetail
Back to Book List
-
-
Book ISBN
-
978-93-94336-41-4
-
Title
-
Beginning with Digital Marketing
-
Price
-
330/-
-
Pages
-
216 Pages
-
Publishing Year
-
2023-2024
-
Edition
-
1st Edition
-
Author Name
-
Dr. Menal Dahiya and Nikita Malik
-
Contents
-
1A. Introduction to Digital Marketing, 1B. Customer Value Journey,
2A. Social Media Marketing (SMM), 2B. Email Marketing, 2C. Display Advertising,
3A. Search Engine Marketing, 3B. Paid Marketing and Search Advertising,
4. Search Engine Optimization, 5. Tools for SMM and Marketing Communication,
6. Web Analytics
-
About the Author
-
Dr. Menal Dahiya is working as an Associate Professor in the Department of Computer Science, Maharaja Surajmal Institute (Affiliated to GGSIPU, Dwarka, Delhi), Janakpuri, New Delhi.
Nikita Malik is presently working as an Assistant Professor in the Department of Computer Applications at Maharaja Surajmal Institute, New Delhi.
-
-
Buy Now
Back to Book List
