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Book ISBN
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978-93-94336-58-2
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Title
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Principles of Marketing
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Price
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650/-
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Pages
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382 Pages
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Publishing Year
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2021 - 2022
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Edition
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4th Edition - 2024
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Author Name
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Parveen Kaur Lamba, Amanjot Kaur
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Contents
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1. Introduction to Marketing,
2. Core Concepts of Marketing,
3. Marketing Mix,
4. Marketing Environment,
5. Consumer Behaviour,
6. Market Selection,
7. Product Decisions,
8. Branding,
9. Packaging and Labelling,
10. Product Life Cycle (PLC) and New Product Development,
11. Pricing Decisions,
12. Distribution Decisions and Logistics,
13. Promotion Decisions,
14. Developments in Marketing
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About the Author
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Parveen Kaur Lamba is currently working as an Associate Professor in the Department of Commerce at Sri Guru Tegh Bahadur Khalsa College, University of Delhi.
Amanjot Kaur began her career in teaching as a guest lecturer in S.G.T.B Khalsa College and the School of Open Learning, University of Delhi.
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