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Book ISBN
978-93-94336-58-2
Title
Principles of Marketing
Price
650/-
Pages
382 Pages
Publishing Year
2021 - 2022
Edition
4th Edition - 2024
Author Name
Parveen Kaur Lamba, Amanjot Kaur
Contents
1. Introduction to Marketing, 2. Core Concepts of Marketing, 3. Marketing Mix, 4. Marketing Environment, 5. Consumer Behaviour, 6. Market Selection, 7. Product Decisions, 8. Branding, 9. Packaging and Labelling, 10. Product Life Cycle (PLC) and New Product Development, 11. Pricing Decisions, 12. Distribution Decisions and Logistics, 13. Promotion Decisions, 14. Developments in Marketing
About the Author
Parveen Kaur Lamba is currently working as an Associate Professor in the Department of Commerce at Sri Guru Tegh Bahadur Khalsa College, University of Delhi. Amanjot Kaur began her career in teaching as a guest lecturer in S.G.T.B Khalsa College and the School of Open Learning, University of Delhi.
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