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Book ISBN
978-93-94336-69-8
Title
Brand Management
Price
395/-
Pages
176 Pages
Publishing Year
2024
Edition
1st Edition
Author Name
Dr. Mayur Taneja and Dr. Noopur Saxena
Contents
Unit 1 – Introduction, Unit 2 – Brand Positioning, Unit 3 – Designing Marketing Program, Unit 4 - Brand Equity And Performance, Unit 5 - Recent Issues In Branding
About the Author
Dr. Mayur Taneja holds the position of an assistant professor at Rajdhani College. Dr. Noopur Saxena is an assistant professor in Vivekananda Institute of Professional Studies-TC, GGSIPU. She holds UGC (NET), M.Com., and B.Com (H) from Delhi University.
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