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Book ISBN
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978-93-94336-69-8
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Title
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Brand Management
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Price
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395/-
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Pages
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176 Pages
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Publishing Year
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2024
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Edition
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1st Edition
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Author Name
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Dr. Mayur Taneja and Dr. Noopur Saxena
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Contents
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Unit 1 – Introduction, Unit 2 – Brand Positioning, Unit 3 – Designing Marketing Program, Unit 4 - Brand Equity And Performance, Unit 5 - Recent Issues In Branding
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About the Author
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Dr. Mayur Taneja holds the position of an assistant professor at Rajdhani College.
Dr. Noopur Saxena is an assistant professor in Vivekananda Institute of Professional Studies-TC, GGSIPU. She holds UGC (NET), M.Com., and B.Com (H) from Delhi University.
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