BooksDetail
Back to Book List
-
-
Book ISBN
-
978-93-94336-69-8
-
Title
-
Brand Management
-
Price
-
395/-
-
Pages
-
176 Pages
-
Publishing Year
-
2024
-
Edition
-
1st Edition
-
Author Name
-
Dr. Mayur Taneja and Dr. Noopur Saxena
-
Contents
-
Unit 1 – Introduction, Unit 2 – Brand Positioning, Unit 3 – Designing Marketing Program, Unit 4 - Brand Equity And Performance, Unit 5 - Recent Issues In Branding
-
About the Author
-
Dr. Mayur Taneja holds the position of an assistant professor at Rajdhani College.
Dr. Noopur Saxena is an assistant professor in Vivekananda Institute of Professional Studies-TC, GGSIPU. She holds UGC (NET), M.Com., and B.Com (H) from Delhi University.
-
-
Buy Now
Back to Book List
