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Book ISBN
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978-93-94336-72-8
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Title
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Sustainability Marketing
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Price
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450/-
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Pages
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198 Pages
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Publishing Year
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2024
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Edition
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1st Edition
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Author Name
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Dr. Anamika Kadam, Priyanka, and Geetesh Yadav
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Contents
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1. Introduction to Sustainability,
2. Sustainability Marketing,
3. Sustainability and Ethical Decision Making,
4. Sustainability Opportunity,
5. Marketing Environment,
6. Sustainable Consumer Behaviour,
7. Sustainable Consumption,
8. 3 R’s of Sustainability Marketing,
9. Sustainable Product Decision,
10. Sustainable Pricing Decision,
11. Sustainable Marketing Communication,
12. Sustainable Supply Chain,
13. Legal Framework of Sustainability,
14. Role of Sustainability Marketing in Global Framework
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About the Author
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Dr. Anamika Kadam is an accomplished author and Associate Professor at Atma Ram Sanatan Dharma College.
Priyanka is an esteemed author of the book on sustainability marketing and serves as an Assistant Professor at Atma Ram Sanatan Dharma College in Delhi.
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