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Book ISBN
978-93-94336-72-8
Title
Sustainability Marketing
Price
450/-
Pages
198 Pages
Publishing Year
2024
Edition
1st Edition
Author Name
Dr. Anamika Kadam, Priyanka, and Geetesh Yadav
Contents
1. Introduction to Sustainability, 2. Sustainability Marketing, 3. Sustainability and Ethical Decision Making, 4. Sustainability Opportunity, 5. Marketing Environment, 6. Sustainable Consumer Behaviour, 7. Sustainable Consumption, 8. 3 R’s of Sustainability Marketing, 9. Sustainable Product Decision, 10. Sustainable Pricing Decision, 11. Sustainable Marketing Communication, 12. Sustainable Supply Chain, 13. Legal Framework of Sustainability, 14. Role of Sustainability Marketing in Global Framework
About the Author
Dr. Anamika Kadam is an accomplished author and Associate Professor at Atma Ram Sanatan Dharma College. Priyanka is an esteemed author of the book on sustainability marketing and serves as an Assistant Professor at Atma Ram Sanatan Dharma College in Delhi.
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