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Book ISBN
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978-93-94336-73-5
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Title
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Innovation and Entrepreneurship
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Price
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375/-
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Pages
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186 Pages
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Publishing Year
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2024
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Edition
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1st Edition
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Author Name
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Dr. Areema Pandey and Alok Mani Tripathi
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Contents
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1. Concept and Process of Creativity, 2. Differentiating Between Discovery, Invention and Innovation,
3. Entrepreneurial Skills and Mindset, 4. Entrepreneurship in Different Contexts,
5. Identifying Problems, 6. Idea Generation Techniques, 7. Learning from Failures,
8. Building a Business Plan, 9. Understanding Customers and Stakeholders,
10. Designing and Prototyping, 11. Networking and Growth Strategies,
12. Building and Managing Organizations, 13. Financing the Innovation,
14. Intellectual Property Rights and Various Forms,
15. Entrepreneurial Resilience and Ongoing Creativity
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About the Author
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Dr. Areema Pandey is an Assistant Professor in the Department of Commerce at Mata Sundari College for Women, University of Delhi, bringing over a decade of academic excellence and expertise to the field of marketing and management.
Alok Mani Tripathi is a distinguished technopreneur and Founder and CEO of RPATech.ai, recognized for his expertise in Robotic Process Automation (RPA) and Artificial Intelligence (AI), particularly the D3O methodology.
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