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Book ISBN
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978-93-94336-89-6
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Title
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Digital Marketing
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Price
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435/-
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Pages
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242 Pages
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Publishing Year
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2022-2023
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Edition
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2nd Edition 2024
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Author Name
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Dr. Monika Tushir Bohra and Dr. Vijeta Banwari
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Contents
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1. Introduction to Digital Marketing, 2. Digital Marketing: Environment, Process, and Strategy, 3. Online Buyer Behaviour and Models, 4. Website Planning and Development, 5. Integrated Internet Marketing Communication, 6. Digital Marketing Presence: Key Aspects, 7. Digital Promotion Techniques, 8. Search Engine Optimization and Search Engine Marketing, 9. Social Media Marketing, 10. Digital Marketing Strategies-II, 11. Digital Marketing: Legal Issues and Regulatory Framework
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About the Author
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Dr. Monika Tushir Bohra, Associate Professor, Department of Business Administration, Maharaja Surajmal Institute, Janakpuri, Delhi.
Dr. Vijeta Banwari is working as an Associate Professor in the Discipline of Economics, IGNOU, Delhi.
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