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Book ISBN
978-93-94336-89-6
Title
Digital Marketing
Price
435/-
Pages
242 Pages
Publishing Year
2022-2023
Edition
2nd Edition 2024
Author Name
Dr. Monika Tushir Bohra and Dr. Vijeta Banwari
Contents
1. Introduction to Digital Marketing, 2. Digital Marketing: Environment, Process, and Strategy, 3. Online Buyer Behaviour and Models, 4. Website Planning and Development, 5. Integrated Internet Marketing Communication, 6. Digital Marketing Presence: Key Aspects, 7. Digital Promotion Techniques, 8. Search Engine Optimization and Search Engine Marketing, 9. Social Media Marketing, 10. Digital Marketing Strategies-II, 11. Digital Marketing: Legal Issues and Regulatory Framework
About the Author
Dr. Monika Tushir Bohra, Associate Professor, Department of Business Administration, Maharaja Surajmal Institute, Janakpuri, Delhi. Dr. Vijeta Banwari is working as an Associate Professor in the Discipline of Economics, IGNOU, Delhi.
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