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Book ISBN
978-93-94336-94-0
Title
Digital Marketing
Price
430/-
Pages
Pages
Publishing Year
2023
Edition
2nd Edition 2024-2025
Author Name
Parveen Kaur Lamba, Mansi Goel, and Amanjot Kaur
Contents
1. Marketing in the Digital World, 2. Traditional Marketing Versus Digital Marketing, 3. Digital Marketing Channels, 4. Customer Value Journey, 5. Content Marketing, 6. Social Media Marketing, 7. Display Advertising, 8. Search Engine Marketing, 9. Search Engine Optimisation, 10. Search Advertising
About the Author
Parveen Kaur Lamba is currently working as an Associate Professor in the Department of Commerce, at Sri Guru Tegh Bahadur Khalsa College, University of Delhi. Mansi Goel began her teaching career in 2000 and joined S.G.T.B Khalsa College in 2001. Amanjot Kaur began her career in teaching as a guest lecturer at S.G.T.B Khalsa College and School of Open Learning, University of Delhi.
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