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Book ISBN
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978-93-94336-94-0
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Title
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Digital Marketing
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Price
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430/-
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Pages
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Pages
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Publishing Year
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2023
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Edition
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2nd Edition 2024-2025
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Author Name
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Parveen Kaur Lamba, Mansi Goel, and Amanjot Kaur
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Contents
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1. Marketing in the Digital World, 2. Traditional Marketing Versus Digital Marketing, 3. Digital Marketing Channels, 4. Customer Value Journey, 5. Content Marketing, 6. Social Media Marketing, 7. Display Advertising, 8. Search Engine Marketing, 9. Search Engine Optimisation, 10. Search Advertising
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About the Author
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Parveen Kaur Lamba is currently working as an Associate Professor in the Department of Commerce, at Sri Guru Tegh Bahadur Khalsa College, University of Delhi.
Mansi Goel began her teaching career in 2000 and joined S.G.T.B Khalsa College in 2001.
Amanjot Kaur began her career in teaching as a guest lecturer at S.G.T.B Khalsa College and School of Open Learning, University of Delhi.
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